Legal Privacy Policy

1. Who we are

Midnight Strategies SG ("we", "us") is a Singapore marketing agency specialising in new launch lead generation for real estate agents. This policy explains how we collect, use, disclose and protect personal data in accordance with Singapore's Personal Data Protection Act 2012 ("PDPA").

2. Personal data we collect

When you submit an enquiry through this website, contact us by email or WhatsApp, or book a strategy call, we may collect: your name, mobile number, email address, agency or team name, current advertising spend range, the launch you are targeting, and anything else you choose to share with us.

We also collect standard technical data through cookies and analytics tools (see section 6), such as pages visited, device type and approximate location.

3. How we use it

• To respond to your enquiry and schedule your strategy call.
• To assess fit and prepare for our conversation with you.
• To send you information you have asked for about our services.
• To operate, measure and improve this website and our marketing.

We rely on your consent, given when you submit the enquiry form (with its PDPA consent checkbox) or otherwise contact us. You may withdraw consent at any time by contacting us — we will stop using your data, subject to any legal or contractual requirements.

4. Disclosure

We do not sell personal data. We may share it with service providers who process data on our behalf (for example: form processing, email, scheduling, CRM and analytics providers), bound by obligations of confidentiality and used only to deliver the services described above, or where required by law.

5. Client campaign data

When we run lead generation campaigns for clients, enquiry data submitted by prospective buyers through campaign assets is collected on behalf of, and belongs to, the client agent, who is responsible for their own PDPA obligations in handling it. This website's forms are for prospective clients of Midnight Strategies SG only.

6. Cookies and analytics

This site may use analytics and advertising tools (such as Google Analytics and Meta Pixel) that set cookies to help us understand site usage and measure our own marketing. You can control cookies through your browser settings. Where such tools are active, data is processed under the respective provider's terms.

7. Protection and retention

We take reasonable security arrangements to protect personal data in our possession against unauthorised access, use or disclosure, and retain it only for as long as necessary for the purposes above or as required by law.

8. Access and correction

You may request access to, or correction of, personal data we hold about you, or withdraw consent, by writing to our Data Protection Officer at admin@midnightstrategies.sg. We will respond as soon as reasonably possible.

9. Changes

We may update this policy from time to time. The effective date above reflects the latest revision. Continued use of this website after changes constitutes acceptance of the updated policy.