What counts as a qualified lead
An enquiry that clears the qualification layer: budget band matched to the launch's pricing, a stated purchase timeline, a valid contact, and intent signals — not a form-fill, not a click.
Mission log · New launch lead generation Verified numbers or no numbers.
Every engagement is a numbered mission. Every metric is tracked from ad account to WhatsApp. Nothing is published until it's verified — an unusual policy in an industry that screenshots its way to credibility.
Methodology
How the log works.
What we publish
Per mission: the launch segment, qualified lead count and cost per lead — taken from ad-account and routing data, reconciled before release.
What we never publish
Projections. Screenshots without source data. Borrowed numbers. Anything a client hasn't cleared. If it can't be verified, it doesn't exist here.
How much does a qualified new launch lead cost in Singapore?
Midnight Strategies SG publishes campaign results under a fixed verification standard. A qualified lead is an enquiry that has cleared the qualification layer: a budget band matched to the launch's actual pricing, a stated purchase timeline, a valid contact, and buyer-intent signals — a raw form-fill or ad click never counts. For every mission, the published figures are the qualified-lead count and the cost per qualified lead, taken from the ad account and lead-routing data and reconciled against each other before release. Projections, screenshots without source data, borrowed numbers, and anything a client has not cleared are never published. Across the six missions verified to date, cost per qualified lead has ranged from S$21 (Hougang GLS and Woodlands EC) to S$79 (Dunearn House), with qualified-lead volumes between 74 and 222 per mission.
Last verified: July 2026.
The log
Missions.
Every entry below has cleared verification — pulled from ad-account and routing data, reconciled before release. Never borrowed, never rounded up.
Mission 001
Verified
Lentor Gardens Residences
- Qualified leads
- 183
- Cost per lead
- S$68
META + GOOGLE
Mission 002
Verified
Dunearn House
- Qualified leads
- 88
- Cost per lead
- S$79
META + GOOGLE
Mission 003
Verified
Lucerne Grand
- Qualified leads
- 92
- Cost per lead
- S$52
META + GOOGLE
Mission 004
Verified
Thomson Reserve
- Qualified leads
- 222
- Cost per lead
- S$49
META + GOOGLE
Mission 005
Verified
Hougang GLS
- Qualified leads
- 201
- Cost per lead
- S$21
META + GOOGLE
Mission 006
Verified
Woodlands EC
- Qualified leads
- 74
- Cost per lead
- S$21
META + GOOGLE
Next move
The next entry in this log could carry your launch's name.
Book a strategy call — we'll walk you through current mission data live.